Reputation & Reputation Capital
Your Greatest Professional Assets
Reputation is about TRUST. It is the measurement of how much a community, a company, an individual trusts you. With every sale, with every remark we make or comment we leave, every project we lead, credential we earn, relationship we strengthen, and client we serve, we leave a reputation trail that indicates to others the depth at which we can be trusted.
The worth of one’s reputation — YOUR REPUTATION — your intentions, capabilities, readiness and values — across communities and the marketplace, is staggering. You can shape your reputation, but it is not yours alone to create or curate. Reputation depends on your language, behaviour, what you message, what others pick up, write and say about you.
Reputation builds credibility, grants power, and gives access.
Reputation gets us on the short list and in the room.
In many scenarios, Reputation determines who has power and influence. It is a currency that represents the respect and pull one has within a community or industry. Key elements of reputation and reputation capital include:
Trustworthiness — Being reliable & honest.
Expertise — Knowing your stuff layers-deep cold.
Bond-Building — Ability to build relationships.
Consistency — Regular follow-through.
Social Proof — Endorsements from others.
Impact — Driving innovation & transformation.
The big deal about reputation is that Reputation combines pillars that lie at the heart of all relationships. The pillars that comprise Reputation include Character, Credibility, and at the base of it all — Trust — the degree to which you can be trusted.
Take care with and protect what may be your greatest professional asset — your Reputation. Be judicious with your word. Be judicious and commit with care. Then, find a way to show up and do what you say you’ll do at high standard every time. The road, benefits and scenery are good. Good luck and get to it friends. Thanks for reading.
Build Presence, Performance and Contribution at merikrueger.com
Originally published at https://www.merikrueger.com on August 27, 2024.
