Monetization Law Number 2

Price Discrimination Fuels Monetizationn

Price Discrimination Fuels Monetization — Monetization Law Number 2

Differentiation powers your monetization.

Segmentation offers powerful signalling and ensures profit maximization. Your price sends signals. The goal is to make sure the right customers can hear them.

⓵ Rule: Monetization Law 2

Always employ at least one price discrimination approach.

⓶ Rationale: Monetization Law 2

Price discrimination involves charging different prices for the same product or service. The core economic elements of price discrimination are so rooted in many cultures that we barely notice them, let alone raise any objection.

Progressive tax systems confer a form of price discrimination. Those with higher incomes don’t just pay a more significant amount — that which would accrue from a fixed tax % multiplied by a higher salary base, but also a larger fixed tax %.

This is clearly a form of price discrimination — eliciting more based on an ability to pay. As such, price discrimination permeates every part of our lives.