Are You a Game Dev? Good, Then There’s no Time to Lose!
It’s not a secret that the majority of mobile games have a very short life-span. The biggest reasons behind this, rather uninspiring, tendency? Well, across the whole truck load of challenges that the game developers are facing these days, there are three more prominent ones that loom above all the others — user acquisition, user retention, and user engagement.
To avoid the unpleasant situation of your labor of love failing at any of the three and thus — being scrapped from the market after barely leaving a mark, TheMonetizr has come up with a plan. Spoiler alert — it actually works!
It’s a Tough Jungle Out There
In today’s mobile gaming eco-system only the strongest and the most clever prevail. With more than 100 000 mobile games in circulation, you may wonder what one has to do to in order to endure, let alone witness the next big breakout.
To begin with, the vast majority of products don’t get any recognition at all. Instead, they get lost in the vast library of the App Store offers. Then, if somebody eventually does find your app, it will probably linger on the customer’s phone for a couple of weeks before getting deleted. And by a couple of weeks, we mean in the best case scenario. So, we have two, clearly defined issues already — the awareness and the retention. Great. What now?
Learning from the Industry Giants
Before getting further on, it’s worth pointing out that the mobile gaming landscape is a completely different breed when compared to the much more established PC gaming. However, after conducting a couple of interviews with actual gamers, it quickly grew clear that the former can learn a lot from the latter.
Think of World of Warcraft, one of the most popular video games ever made. Already a dinosaur by the industry’s standards, it’s been out for nearly 14 years. With that said, it still effortlessly amasses millions of die-hard fans and newcomers on a daily basis. The secret of this longevity? The gamer actually gets a real value out of it, therefore there’s no issue of retention.
Assets, such custom swords, original skins for the weapons and all kinds of other accessories (something that’s elevated to new heights with the Call of Duty franchise and Counter-Strike: Global Offensive) function as awards for the hours invested in the game and the skill displayed during those hours. Meanwhile, these awards are later exchanged for actual money, thereby paving a way for a genuine, game-based micro-economy. Player actually earns by playing the game, the more — the better.
Now, of course, mobile games would have a hard time replicating the mechanics that provide such conditions. Think of Pokemon Go, the overnight phenomenon, for which it frankly took the same amount of time to become a skeleton in the closet for the global gaming community. A great premise was quickly worn out by the lack of apparent long-term benefits. However, even the smallest, most intricate indie title has a huge potential if its neatly designed aesthetic can be turned into an actual, tangible product.
Now, as for the Promised Plan…
It’s an addictive yet a totally worthwhile round dance of benefits, both for the gamer and for the developer. Just to be clear — none of this function even remotely similar to the usual in-game advertising (despite looking deceptively similar). Instead, Monetizr becomes an organic part of your game, working solely to enhance the overall experience. So, here we go — the issues of retention and engagement are now officially yesterday’s news. But what about the acquisition?
It’s About Giving to the Up-And-Comers
Although in practice this means that developer will earn less in the initial phase, as the gamer will use to purchase actual products, in a long-term prospect it’s an investment which requires no second-guessing. A sea of new players is the only thing you should expect. Held on by the previously described scheme, more than anything else, it’s a very pragmatic way of establishing your fan base.
Summin’ Up
On average, every single hour that the gamer spends on a game, brings in 93 cents to developer, an amount constituted from the earnings of in-app purchases, advertising etc. Safe to say, by giving away rewards, there’s a significant chance of stretching that one hour twice its size. Or ten times, if you like. Now just use some basic maths and calculate what happens to your earnings, even if you have a relatively small yet absolutely devoted fan-base. With more exciting advancements bound to happen in the very near future, Monetizr is probably the best and the most reliable platform from which to make your first, successful jump in the industry.
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