Branded Missions for Mobile Games: An Innovative Platform for Game Publishers to Create an Independent Revenue Stream

In the ever-evolving landscape of mobile gaming, developers and publishers continually seek new and innovative ways to engage players while generating revenue. Traditional advertising formats, such as intrusive ads and pop-ups, often disrupt the gaming experience and fail to resonate with players. However, a game-changer has emerged: Branded Missions.

Introducing Branded Missions

Branded Missions is an innovative advertising format delivered to brands through by the Monetizr technology. The platform allows brands to seamlessly integrate their product offerings inside a vast network of mobile video games. This win-win solution enables game publishers to create an independent revenue stream while offering players meaningful and engaging in-game experiences.

How Branded Missions Work

• Native Experience: Game publishers embed Monetizr’s API/SDK into their mobile games. Players then engage with brands by completing missions and unlocking product offerings right within the games they love. This creates a seamless and native experience for players.
• Higher Engagement: Branded Missions have been proven to increase player engagement by up to 20%. By introducing branded content that aligns with the game’s theme, players feel more immersed, leading to longer gameplay sessions and increased brand interaction.
• Brand Partnerships: Monetizr enables game publishers to collaborate with top brands around the world, allowing them to match their games with the most relevant brand sponsorship deals.
• Campaign Examples: Brands can launch quests and rewards for players based on geolocation, ensuring campaigns are visible only to qualifying players, generating added revenue per user per campaign.

The Benefits of Branded Missions

1. A New Revenue Stream

For mobile game publishers, Branded Missions open up a new and sustainable revenue stream. The additional revenue earned from brand partnerships can be reinvested to improve game development, expand marketing efforts, or simply boost profits.

2. Enhance Player Experience

Intrusive advertisements can negatively impact the gaming experience, leading to decreased player satisfaction. Branded Missions, on the other hand, offer players rewards and incentives that seamlessly integrate with the gameplay, making them feel like a natural part of the gaming world.

3. Highly Engaging Content

With Branded Missions, brands can engage with highly active and engaged mobile consumers. By offering rewards, discounts, or in-game boosters, brands can build a positive association with players, leading to increased brand loyalty and potential future sales.

4. Top Brand Partnerships

Monetizr has an extensive network of top brands, giving game publishers the opportunity to collaborate with well-known companies that align with their game’s theme and target audience.

5. Geo-targeting for Effective Campaigns

Branded Missions can be tailored to target specific player segments based on geolocation, ensuring that campaigns are visible only to the most relevant and interested players.

Success Stories: Studios Leveraging Branded Missions

Several studios have already implemented Branded Missions through Monetizr, and the results have been impressive:

• Febreze: Rewarding players with in-game boosters.
• Gillette: Rewarding players with in-game boosters and a 20% discount from Gillette.
• El Pollo Loco: Rewarding players with free chips and guac.
• Olay: Rewarding players with a 20% discount for their next Olay purchase.

These campaigns have not only generated additional revenue for the studios but have also allowed brands to connect with players on a deeper level.

Conclusion

Branded Missions represent a groundbreaking approach for mobile game publishers to elevate player experience while creating a sustainable and independent revenue stream. By integrating brands and their offerings seamlessly into the gameplay, Branded Missions resonate with players and provide meaningful incentives for engagement. As the mobile gaming industry continues to evolve, adopting innovative advertising formats like Branded Missions will prove to be a game-changing strategy for publishers and brands alike.

Get in touch with Monetizr today to explore the endless possibilities of Branded Missions and unlock the true potential of your mobile games.

Contact: Martins Bratuskins US: +1.917.943.8791 | EU: +371.2.672.8918 Email: martins@themonetizr.com Website: www.TheMonetizr.com