Motivational merch to empower startup founders: a story of one lucky T-shirt

Failory is a community for startup founders: a place to share experiences and mistakes, learn how to build better products, and publish use cases. A big fan of the community and subscriber to the Failory newsletter, Monetizr founder Andris reached out to the team about working together on a project to motivate startup founders. After several conversations focused on how best to motivate the community, the Failory merchandise shop was born: failory.com/shop!

A unicorn T-shirt for unicorn startups

The first campaign included a single product — a Failory Lucky T-shirt in a limited 20-piece edition. The original idea behind it was rooted in the belief that every startup has the potential to become a unicorn. The T-shirt has a simple emoji design and a motivational message. It’s designed to make startup founders smile when they think about their everyday struggles and remind them about the bigger goal — building a successful company. A unicorn, in fact!

To personalize the experience, the T-shirt has some very special Easter Eggs hidden inside. Every T-shirt’s inside label is customized and includes the name of the T-shirt, the name of the owner, and a unique number from 01 to 20. Failory founder Rich got the first shirt with his name and number 01.

T-shirt owners are encouraged to tweet a selfie with the T-shirt, including the #90percentfail hashtag (very telling when you think about startup founders’ struggles), which has an additional community-building aspect to it.

The label is like a founder’s secret they can carry around to feel empowered to never give up, focus on the long-term goals, and keep building something great. It’s like a true confidence boost, giving you +100 extra points just when you need it most. Who wouldn’t want one?

Creating custom products doesn’t have to be hard

So far, the Failory team has been very happy with its custom merchandise and the phenomenal white-glove service received from Monetizr to bring the idea to life.

Creating your own merchandise from initial concept to production of the physical items can take a lot of time and resources. Monetizr makes it easy for customers to create unique and personal experiences, often with one quick phone call and a few lines of code.

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Do you have a community and have always dreamt of selling your own gear? Visit www.themonetizr.com or give us a shout at info@themonetizr.com. We can make your dream happen — faster than you think.