Product Packaging: Envelope as Part of Your Game Storyline
Have you ever thought of envelope as something more than just packaging for your game collectibles? It could be a branded messenger of good things inside and maybe even a clue to hidden game levels.
An envelope is still a form of protection of what’s inside of it and it’s crucial that couriers or post office employees are able to easily deliver the package. But other than that the sky is the limit.
In the video example above, there’s more than one customization to the envelope. One is the game seal. It looks like a sealing wax stamp and is a great form of branding and maybe a hint of what’s to come. The other thing is a code that players need to solve to unlock some hidden game surprises. First, though, they need to find that code and understand that it’s a clue.
Another example of inspiration might be wedding invitations. Depending on couple and their wedding, envelope and invitation it’s holding might be minimalistic, extravagant or simple and sweet. It tells as much about the couple as the wedding itself. And this is where the gaming industry can take notice — know your game, know your audience and know the end result.
The business scene is not lagging behind happy couples. When seeing the envelope, people get their first impressions about the company, their values and communication style one could expect.
Let’s imagine some bigger game’s decal envelopes.
If Angry Birds would send decals in envelopes, it could be themed after the birds or a scene from the game can be printed on the envelope. There could even be a hidden clue that unlocks an exclusive Angry Birds level.
Harry Potter: Hogwarts Mystery is all about the adventure, magic, and friendship. A parchment envelope with a wax stamp like game logo, an owl print to provide players with authentic experiences.
Minecraft could use their unique pixel branding to make envelopes stand out and have players happy and giddy with excitement just seeing it in their mailbox.
Similar to customized game collectible boxes and customized t-shirt inside labels, the envelope can be turned into a representation of your game. What’s your game and how would your envelope look like? Let us know!
Unlockable game collectibles will help your game stand out in the crowded gaming space and create great user experiences. ARPU increased by 25% in your game can be a reality! The best part? Monetizr is a white label solution that will go seamlessly with your game storyline and we will help you with everything from designs to game collectibles shipping and customer service.