Why Gaming, Why Now?: Revolutionizing Brand Engagement for GenZ and Millennial

In today’s digital landscape, reaching and engaging with younger demographics has become a pivotal challenge for brands across industries.

That’s why we founded Monetizr.

This week we announced a $4 million fundraising round. Obviously our vision— me and my co-founder Martins Bratuskins’ vision—has resonated beyond our initial efforts just a few years ago. Back then, we both were deeply involved with developing gaming apps. And through this process, we recognized a huge void in the gaming space: we needed to find a way to monetize these games. In fact, we experienced firsthand the monetization struggles that game developers and publishers have.

Because of our gaming backgrounds, we’ve always been very focused on players, on the users of the games and apps. And the problem with most monetization options was that it was very unfriendly to the gamers. So if you have pop ads you have lots of different things that just steal your attention, and provide no value.

We set out to build a company that puts the players first and enables advertisers to help players instead of annoying them.

And that is where we are today!

That’s how we landed on the idea of Monetizr, in 2020. The company started in 2016 but we pivoted from creating games to developing solutions that help publishers monetize their games while allowing brands to integrate their brand stories into games.

Monetizr tapped into the immense potential of gaming to connect CPG and QSR brands with Gen Z and millennials, fostering meaningful engagement and scalability like never before.

The Power of Gaming Integration

Our core mission revolves around seamlessly integrating brands and their messaging into the mobile gaming experience. This strategy capitalizes on the ever-expanding world of mobile games, allowing brands to forge authentic connections with their target audiences. Our vision came to life when one of their most significant clients, Procter and Gamble, sought to not only engage their prime customers but also gather valuable email addresses.

For P&G, the objective was clear: capture the attention of mobile video players aged 18 to 24 in the United States.

Monetizr embarked on a journey to authentically embed certain P&G brands within a network of highly popular mobile games that closely matched the target audience’s preferences.

The Innovative Brand Placements

Our process is walking through the innovative brand placements that offers across a vast network of mobile games. Screen sharing his phone, he showcases the seamless integration of brands into the gaming interface. The user experience begins with a brand teaser displayed to players meeting the specified targeting criteria. Once engaged, players are led to a branded offer wall, where various objectives await completion in exchange for in-game rewards or coupons.

A New Level of Engagement

Diving deeper into Monetizr’s offerings, you’ll discover a range of branded objectives tailored to brand goals. Among those, we find a survey objective that encourages players to participate in a brief questionnaire, offering them rewards in return.

Another intriguing option is a branded video, enticing players with captivating content that bridges the gap between entertainment and brand awareness.

However, the true innovation lies in our ability to seamlessly link these interactions to tangible outcomes. Through clever gamification, players can redeem branded coupons by submitting their email addresses. Alternatively, they can opt for rewards, creating an enticing incentive for users to actively engage with the brand. The inclusion of mini-games within games, wherein players match brand logos to earn points, adds a layer of interactivity that keeps users entertained and invested.

Unveiling the Network

Monetizr’s extensive network of top-tier game publishers, showcases an array of games where integrations have taken place. This network ensures that any brand can precisely target their desired audience through Monetarism’s expert guidance and seamless gaming integration.

The possibilities are virtually limitless, making it an enticing proposition for CPG and QSR brands looking to make a significant impact on the minds of Gen Z and millennials.

Closing Thoughts

Monetizr has ushered in a new era of brand engagement, leveraging the immersive world of gaming to reach and connect with younger demographics. Our integrations of brands within mobile games offer a powerful means of forging authentic connections while simultaneously boosting brand awareness and customer engagement.

Don’t wait any longer. Reach out and let us know how we can help you connect with these audiences. Connect with me or Martins here.