What the Heck is VEVO?
And why is their name on every music video ever made?
Have you ever wondered about that little name that sits on the bottom corner of every major music video released in the last few years?
I’m old enough to remember a time before Vevo was stamped all over everything. I reacted with fear on the day it first started appearing on every music video.
I remember thinking that YouTube was going to be split into pieces.
Of course it wasn’t, but that doesn’t mean that it never will be.
What is Vevo?
Vevo is a joint venture founded by Universal Music Group, Sony Music Entertainment and EMI. Warner Music Group is a licensed partner.
What does that mean?
The biggest players in music all came together and founded a new company. They jointly own this company, and run it in the best interests of them all.
The newly formed company turned to Google and signed an ad revenue share agreement. Google would host their videos on YouTube and split the profits with them.
EMI has since gone elsewhere with its videos, leaving Universal, Sony, and Warner Bros to carry on the Vevo name.
