Question: How can I improve my company’s email marketing so that more buyers can find us?

Answer:

The issue here is how you’re approaching the problem.

You don’t have as many customers as you’d like.

Is that correct?

Your email campaigns won’t reach new prospects who aren’t on your email list.

Even if you improve your emails, it won’t matter to anyone who’s not on the list.

You have 3 problems, in order of importance:

1. You need more people on your email list.
2. You need better, more frequent emails.
3. You need ways to reach new buyers outside of email, too.

Here are some solutions:

#1. Offer a free incentive to new subscribers.

• It should be highly relevant and of interest to your target audience.
• Use ClickFunnels and FB ads to collect the emails.

#2. Write better emails…hire someone who knows how.

• Your emails need to have your personality!
• Yes, people want to know YOU.
• If it sounds like anyone could’ve written the email, don’t send it.
• Send email as often as possible.
• It’s not too much to send one every day.

#3. Find other ways to build interest in your company.

• Optimize your social media and website.
• Pick one platform to get really good at first.
• Get photos, videos, and good copy on your posts.
• Post as much as possible, and interact with your followers.

Show off your authority:

• Write interesting articles related to your niche
• Throw a seminar or some type of live event
• Do live streams
• Partner with related businesses
• Have special offers
• Get creative

You may need professional help with these solutions. Creating content and executing strategies can take a lot of time. Be patient.