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How to Sell to People Who Are Too Busy Watching Cat Videos
Because like it or not, social media isn’t just where your customers are. It’s where their entire existence unfolds.
Social media. The digital vortex that swallows up time, attention, and sometimes, common sense.
If you’re a business, marketer, or anyone remotely interested in selling something, congratulations!
You’ve struck gold because your customers are already here, scrolling their way through life.
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The Attention Economy
Once upon a time, people used to read books, have meaningful conversations, and go outside.
Now, they refresh their feed every 10 seconds to make sure they don’t miss another cat video or a hot take from someone who has no qualifications to speak on the topic.
For you, a clever marketer, this is the jackpot.
This is because attention is currency, and social media has enslaved the masses in an economy of mindless consumption.
