Key Man Risk: Why Building a Business Around Your Face Can Cost You Everything

And if you’ve built your business around your face, your name, your personality… you’re standing on a trapdoor.

Photo by Hunters Race on Unsplash

Some successful businesses never sell, even when the profits are rolling in?

They’ve got customers. They’ve got revenue. From the outside, they look unstoppable.

But behind the scenes?

Nobody’s lining up to buy.

Why?

Because of a silent, invisible threat that kills deals before they even start.

It’s called key man risk.

And if you’ve built your business around your face, your name, your personality… you’re standing on a trapdoor.

A trapdoor that snaps shut the moment you try to walk away, take a break, or sell the company you spent years building.

Think you’re safe?

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