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Why I Always Start A New Channel For a Different Niche

The Growtharo
MoneyHive
Published in
3 min readJan 28, 2025

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But there are always exceptions to every rule.

Photo by Clemens van Lay on Unsplash

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Having multiple niches on one channel can feel like trying to mix oil and water.

It can be messy, it can be unpredictable, and rarely works as planned.

If your content leaps from ancient Egypt to competitive duck racing, it is time to consider a fresh start.

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Your Audience is Not a Buffet

People don’t subscribe to your channel because you’re an enigma wrapped in mystery. They subscribe because they want specific content.

It’s like going to a pizza joint and finding out they also serve sushi and car repair services.

It is not only confusing at best, but also horrifying at worst.

For instance, if you’re posting videos about “Top 10 Hilariously Evil Historical Figures” (looking at you, Emperor Nero), your audience is there for the juicy chaos of bad people doing bad things, not for your personal…

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MoneyHive
MoneyHive

Published in MoneyHive

The MoneyHive is a publication that serves as your compass in the world of side hustles and selling digital products. Join our newsletter — https://bit.ly/4eFxNZP

The Growtharo
The Growtharo

Written by The Growtharo

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