The Metaverse

Why Legendary Rapper Snoop Dogg is the Undisputed King of the Metaverse

You might disagree. But here’s how the rapper-turned-entrepreneur has made millions from online games and NFTs

Alex Bentley
Money vs. Machine
Published in
4 min readMar 5, 2022

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Metaverse Existed Before Facebook Bet Big On It

It’s true. The Metaverse existed long before Facebook changed their name to Meta, thrusting the tech giant into a new innovative landscape.

My first encounter with the Metaverse didn’t come from Mark Zuckerberg, Meta founder and CEO, but from an unusual source.

When I discovered the Metaverse last year, it was through Snoop Dogg. Who — at the time — had recently become a celebrity endorser for a game that has Minecraft-like similarities.

The American rapper and entrepreneur was one of the first big celebrities to embrace the Metaverse and NFTs.

Tha Doggfather isn’t only a music industry legend, he’s also a leading pioneer in the digital world. In my opinion, he quickly became the undisputed King of the Metaverse because of his activism and creativity.

Since his rap career started in 1992, when he got featured on a Dr. Dre track, Snoop Dogg has been making smart…

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Alex Bentley
Money vs. Machine

I write about crypto, personal finance, business & tech. Also, I publish a bit of humor to make you laugh.