10 Essential Tips on How to Attract More Visitors to Your Brand New Online Store
We bring you 10 strategies for getting organic traffic to your online store that you’re able to apply by yourself and for free. It just needs some little effort and time but once you set the tactic, the flow of new leads will be seamless and continuous.
Are you a newcomer to the eCommerce world? Then you’ll definitely appreciate this post. Every new store wants to attract as many visitors as possible and these tips can help bring them in quickly and cheaply. If you’re a successful eCommerce entrepreneur already these strategies can still be adopted to your existing business model.
In general traffic is driven either by PPC (paid) campaigns or organic searches, and because 60% of web traffic is caused by organic searches we recommend to take this approach which is not only effective but will also prove cheaper in the long run.
So, let’s look at 10 important strategies for increasing organic traffic that you can implement yourself for free. With a little patience and effort, you can start to see an immediate change in the way your flow of new leads becomes seamless and continuous.
1. On-page SEO Optimization
Improving small aspects of a given web page can positively influence higher search engine rankings of your site, and as one would expect higher position in SERPs usually bring more traffic. When Googlebot crawls through the web it looks for relevant answers for certain queries in both the website title, headings, descriptions and keyword density, so don’t skip these elements. Check the current state and optimize your on-page SEO elements via free tools like Seoptimer, and make sure to keep up to date with standard SEO practices by following the free guidelines from Google Search Console.
Related article: Find more about SEO
2. Start Writing a Blog
The best way how to engage your audience with content is to educate them, and if it is presented in an easy-to-understand format your visitors will enjoy learning about your product and services. It’s also important to post frequently (1–2 times a week) with quality content (useful and true information) in a mobile-friendly format, and to encourage customers to subscribe and share their purchases and experiences on social media. You can create your own blog on the Wordpress platform and spread it yourself via Reddit, but the aim of each post should be to attract visitors to your online store — with that in mind, don’t forget to put CTA buttons and redirecting links to your store.
Another very important factor is the analysis of individual visits after the fact. This information can help you plan your current and future marketing campaigns and come to a better understanding of the real flow of your visitors. You can also check these metrics in your analytics app and see what channels drive the traffic and produce solid sales.
3. Post News On Social Media
When you’re building a loyal audience, it’s crucial to keep them engaged with your story. Let your followers know when you’re working on new products, when they’re launching, and any updates about new marketplaces they can find them. Inform them if you plan to attend conferences or exhibitions where they can meet you first hand, and remind them about upcoming special days (and special offers) such as Valentine’s Day. Social media is a perfect place for expressing short but important announcements, and whether it’s someone Liking a post or actually attending a product show this can help funnel in new clientele.
4. Send Free Samples To Bloggers
Free samples are an overlooked but incredibly useful strategy for attracting customers. Find several notable bloggers or vloggers within your industry and send them a free sample of your product, along with a short description of your business story, and ask them respectfully if they’d be willing to share your brand on their own website. It’s a nice gesture and if they like the product they might be able to appeal to a demographic you haven’t even considered yet. In fact, 92% of customers actually value word-of-mouth recommendations from people they trust over any other form of advertising.
Read more about how to boost your brand visibility on YouTube.
5. Add Your Online Address To Offline Materials
Don’t get stuck only online. Your products are real as your prospects are, and all of your offline marketing materials, such as business cards, leaflets and printed giveaways should include a reference to your online presence including emails, websites (online store) and social networks you use.
When you attend markets us this an opportunity to send gifts and products to your customers, and never forget to leave a ‘trail’ that lets them find your company again. Additionally, impressive designs and attractive looking printed materials can remarkably help the visitors to remember and distinguish you from the competitors. This is your chance to stand out and emphasize your own uniqueness!
6. Write An eBook And Create A Landing Page
Increase the base of your contacts by offering visitors something they can happily exchange for their email addresses. In this case, why not a book? A number of successful online stores have focused on creating an eBook, organizing online courses or offer trials (if you sell a service) as an added bonus to signing up.
If for example you sell knitting yarns you can teach in courses how to knit different patterns, write a manual on how to knit animal toys, or any number of other interactive and fun add-on activities that show your customers you’re invested in them. Always remember to build and promote a landing page dedicated to each campaign and activity, but recall that the only function of a landing page is to gather information about those who filled out the form. Each element on this page should be dedicated to this single activity.
7. Include Other Directories
It’s an absolute must for small online stores to list themselves across multiple online directories on a local level. This serves as a digital “Yellow Pages” for eCommerce businesses. Online shopping directories organize ecommerce sites by category and subcategory of goods, not by brands, so check these 50 local directories and make sure to be present yourself everywhere your potential prospects can find you.
8. Guest Post on Other Sites
This is very effective way how to get traffic to your own blog, and is a long term strategy for increasing your online presence and gaining valuable external links. Moreover, you can reach a larger audience this way by including a link to your landing page for downloading free content at the end of the article. Once you write a guest blog post don’t forget to share it on all your social media and tag the mentioned partners, encouraging them to share it on their websites as well.
9. Post Presentations Via SlideShare
Slideshare is a popular educational device that’s worth investing in. This involves recycling your content and giving the text a different format, or creating a simple presentation about the technology you use, upcoming trends in your industry, and different uses of your product. For instance, if you’re selling coffee and accessories, try making a presentation about different ways of preparing coffee, coffee roasting processes, and latte art technique. Find out what kind of content attracts the most visitors and make an accurate presentation out of it which will help increase the likelihood of being ‘found’ by online customers.
10. Build A Referral Program
A good reference is worth a hundreds of posts. When a product is proven and recommended by other users it gains more credibility, and building a referral program to motivate and reward your brand advocates can go a long way in developing your customer base. The best customer referral program is the one that benefits the referrer and the referee — this usually involves the one who referred the product to a friend getting a percentage discount on their the next purchases, as well as a discount for their friend. This encourages your customers to not only make more purchases but also to the word about your business to others, and for this purpose we recommend using the free tool Girafi.
Summary
Driving visitors to your online store is the most important goal of any online merchant so don’t worry if you find yourself struggling in this department — we’re all in the same boat. But if you start applying these tips today you’ll be in a much better position to attract clients and expand your clientele basic — the more tactics you can employ, the more revenue you’ll see, and the happier your customers will be.
Thanks for ❤ and have a great day!
