Customer Loyalty in Today’s Fast-Paced World
Nowadays, developing long-lasting relationships with your buyers is anything but a piece of cake. We are living in a fast-paced environment where people are switching between devices and channels during their buying process in order to find the best offer. That’s why you need to choose a philosophy which reflects your consumers’ beliefs and demonstrate this to them through your overall communication. Be sure to brand all marketing efforts consistently so consumers are encouraged to keep returning to what’s comfortable and familiar.
What Are The Possible Buying Scenarios When Using Multiple Channels?
It’s important to maintain loyalty across all channels and in every step of a customer’s behavior, from initial research to a final purchase. And this is made all the more difficult because users are constantly switching between channels and being tempted by competitors.
According to Forbes, in the 1970’s people were exposed to approximately 500 commercial messages per day. With today’s technology, those estimates have jumped to as high as 30,000 messages per day. It’s high time to focus on your customers and show them you are the best option.
What Exactly Does Customer Loyalty Bring You?
“Your business success depends on your customers.”
It’s crucial to invest in your customers, especially in those who have already demonstrated a preference or loyalty to your brand — in the long term, it’s always worth it. They are bringing huge value to your business, not just from a financial standpoint, but also in terms of social proof, so keep them motivated and show them you really care. What’s more, your employees should be seen as the most loyal of all your customers. If your employees promote your product, it is more likely that customers will view the product favorably and make a purchase.
Encouraging Customer Loyalty
“Let your customers choose the way they want to interact with you and cover it by excellent service with open and transparent practises”
You need to know your customers well to be able to create long lasting relationships with them. It’s always better to come to a store where the staff are friendly and accommodating, and know exactly what you want, right? You have to offer the right products to the right customers at the right time, and understanding their behaviour, psychology, and buying habits can all inform you of this.
You also have to be able to answer the important question “who are your best customers?” How much did they spend today, this week, at all? Which products do your customers prefer, what pages they are visiting? Which devices do they use for their purchases and which source or campaign did they come from?
As a great example of the importance of knowing your target group behaviour is the Korean-based beauty products company Memebox. They realized people were using mobile devices a lot so they launched a mobile app that now has more than 4 million downloads and about 80% of their sales are made from mobile devices.
It’s important to let your customers choose the way they want to interact with you and cover it through excellent service with open and transparent practises.
How To Track Your Customers’ Behavior
Now you know that having information is crucial for building customer loyalty, let’s look at how to get that information. Tracking the important correlations between metrics is a vital tool for being able to predict the future. It’s good to have an analytical tool that is capable of data combination from all the possible sources.
For example, Store Lab from MonkeyData allows you to filter metrics you are interested in, combine multiple views, and gather more accurate information. Just pick which insights you want to get, choose up to three segments (product, customer’s email, shipping & payment method and many more), and export the results.
