Email marketing as a perfect tool to convert your prospects into real customers
Shopify Unite 2016 interviews #email marketing
We are here with great experience from the Shopify Unite Conference, San Francisco. The biggest feast of the whole eCommerce world took place in April 2016. Our CEO Jan interviewed Rytis Lauris, the CEO of Soundest. It is an email marketing tool that helps online stores not only to capture subscribers with prebuilt pop-ups, sign-up forms, and landing pages but also to send out beautiful newsletters and automated emails.
Rytis shared his opinion on how to be successful in email marketing and the most common gap online stores tend to have in this field.
“Retailers often forget about automated emails, i.e. abandoned cart recovery or customer reactivation. It could really increase sales by 40–50% via email marketing!”
What is the future of eCommerce?
Among all the announcements Shopify made at the conference, Soundest is excited mainly by the direction Shopify set for the future. Basically, there will be no eCommerce or offline commerce, but just commerce. Some sort of omnichannel existing anywhere and everywhere.
“Brick-and-mortar stores will transform into showrooms,” Rytis believes.
What is the best place for your startup office?
Rytis thinks London is the hottest spot for Startups in the Europe, but at Soundest they’re considering opening an office in the US, more specifically the East Coast, because eCommerce seems to be stronger there and it is important to be as close to customers as possible.
Watch the full interview with Rytis from Soundest and discover more!
No time to watch full video? Listen to it instead and continue working
How data analysis helps to deliver the right message to the right customers
You probably use Google Analytics or some other tool that enables you to watch the keywords your visitors type most often. This is a very good insight for your business so you shouldn’t overlook it.
Discover which stage of the buying process your customers are in and respond to their needs. Offer them the most suitable product. They will be grateful for the saved time and desired product they were about to buy.
Let’s look at a scenario as an example -someone wants to buy a camera but has neither a clue which one to buy nor how to evaluate options. So, he just searches for “digital camera”. Advise him on some products for beginners. While choosing, get his attention with a pop-up banner about the article “Start with taking amazing photos”. If he is interested, exchange it for his email address and start feeding his mailbox with valuable educational information on the topic.
If the visitor searches for Canon 60D, you may guess he already knows something about photography. Offer him some eBook about “How to take pictures at the mountain”, for example. He may be also interested in some other components, e.g. filters, lenses or bags. Read his mind and meet his needs before he requests a query.
Use this kind of customer segmentation and deliver valuable messages to your audience according to their need.
Originally published at www.monkeydata.com on May 4, 2016.
