Get a Detailed Overview of Your Business
On top of some of the amazing advances we’ve launched last month, we’ve also upgraded our website by adding a new PRODUCT PAGE. This will make it easier for our customers to understand and orient their business according to MonkeyData’s analytics. It currently consists of five short sections which further explore features such as omnichannel analytics, online & offline stores analytics, marketplaces, and marketing analytics.
In order to touch on specific concerns, we’ve come up with some questions you might be struggling with regarding your business and hopefully this will shed some light on those issues. Let’s check it out!
1. OMNICHANNEL ANLYTICS
Would you like to know how your business is doing in an overall annual review? Is the rising number of orders responding to rising revenue? Is average order value constantly higher in some areas versus others, e.g. when you made some promotions? Watch the trends of these KPIs and analyze the situation based on hard data.
This also includes information about best selling products, top customers, and performance of individual sales channels which are collected and displayed in OMNICHANNEL ANALYTICS dashboards. In essence, this serves as an aggregate overview for all the channels you use.
2. ONLINE STORE ANALYTICS
Sometimes it’s crystal clear, but other times it can come as a surprise. According to the product’s popularity, you can plan your campaigns, give discounts on complementary products, or just proudly announce — “this is our top summer product! Do you have it already?”
ONLINE STORE analytics provides you with loads of useful information from online purchases — orders, products, customers, shipping & payment, etc. The important data sets you need to check every day are nicely organized in dashboard called ”Daily Overview” while handy tools like “Store Lab” let you combine the segments you want, e.g. customers’ emails and date and products they bought — all of this in order to ensure you receive proper and up-to-date feedback about whether your campaign has reached the right people.
3. POS ANALYTICS
Though many of merchants run only ecommerce stores, this doesn’t negate the fact that there are still a lot of physical stores which often work in tangent with their online counterparts. But for these “offline” stores, it is often difficult to gather and analyze relevant data. Luckily MonkeyData has you covered! Thank to POS software integrations, we’re able to analyze as much data as you can collect.
Find out what products sell the best in physical stores and calculate the revenue they generate. Do they differ from the ones sold online? Try to describe other correlations about your data and make more out of your sales.
Beside what you can learn from your orders and products, there are additional stats about your staff and individual stores (if you run more than one). Discover which trends exist across all your physical stores in term of revenue, who is your most productive employee, and how you can encourage and motivate your team.
4. MARKETPLACE ANALYTICS
Some of you may even use marketplaces such as Amazon, eBay, Bol.com, and others. With MonkeyData you can also track their performance and observe how the revenue generated compares to your initial costs and investments. You may be asking the question:
The answer is as easy as visiting MonkeyData’s MARKETPLACES dashboard:
If the listing on marketplaces is limited (by your budget) you can define the SKU’s that aren’t sold well and remove them from the list or exchange for some other products.
5. MARKETING ANALYTICS
View a comprehensive summary of your visitors, acquisitions, and all the other key metrics for your online marketing campaigns. MonkeyData monitors email marketing, social media performance, and campaign results, and compiles it all in one place.
MARKETING ANALYTICS gives a detailed overview of your social media and marketing campaigns. Us it to check whether your communication is addressed to the right audience. How many engaged people made purchase in your store? What keywords did they search when they found your products? Don’t let this useful information lay on the table, learn from it!
Summary
We hope this short description heightened your interested in learning more about your own data, and this is a very helpful step in feeling more confident about finding and using metrics to your benefit using the MonkeyData app.
Do you still have some issues or questions about using the app? Don’t waste the time and schedule a demo call today! We’ll be more than happy to provide you all the help you’ll need to become successful and develop your own ecommerce brand.
In the end, we’d like to remind you of all the great enhancements to the app which have debuted this summer. Check it out and share with us your impressions! Feel free to answer this email with any quests or ideas, as we always really appreciate the opportunity to improve on our product and make our customers happy :).
Have you noticed our recent revolutionary changes?
1. New Omnichannel & POS Dashboards
2. Enhanced App Design
3. Advanced Chart Options
4. Updated Reporting
5. Simplified Pricing
Thank you for reading and enjoy your analytics!
