How Exit-Intent Tech Helps Lower Bounces
If you want to accurately evaluate your sales, most eCommerce owners recognize the importance of keeping track of all of the contributing factors. Traffic sources, sessions, conversions, bounce rates — it’s crucial to pay attention to your eCommerce site’s performance data and the story that it’s telling.
And you may already be doing everything right, from SEO optimization to high-traffic websites and social media referrals, and the fact that your traffic may be up means there’s definitely an interest in what you’re selling. But when you aren’t seeing enough conversions and your bounce rates are high at the same time, it’s easy to start feeling desperate. How do you turn this situation around?
Simply put, it’s impossible to run an eCommerce business with 100% conversion rate and 0% bounces. Did you know that the vast majority of your visitors leave your website without doing anything? Kissmetrics claims that approximately 96% of visitors that come to your online store are not ready to buy. And it’s not just that they don’t buy anything; they don’t sign up for your newsletter nor engage with you or your website in any way. This is a huge potential opportunity lost. But according to Conversion Sciences, 10–15% of lost visitors can be “saved” by using exit intent popups. What are those?
Exit Intent technology monitors mouse movements of website visitors and detects when a visitor is likely to leave without making a purchase. It’s designed to help marketers turn and transform these abandoning visitors into paying customers by displaying a popup preventing them from slipping away. This way you can basically double your opportunities by reducing abandoned carts and boosting your sales.
The first step should involve picking a plugin that allows you to monitor conversions and ideally do some A/B testing so that you know which messages ring in your customers’ ears the loudest. Your design should scream with your business’ branding. Responsivity here is very important as exit intent popups don’t always work properly on mobile devices, so it’s for the best to pick a tool that allows you to disable / adjust popups for mobile visitors. Now let’s look at the content of your popups: keep it clear, inviting, and realistic. Maybe try being innovative and do a survey as a popup. Whatever you do, never over-promise anything; always live up to your offers. And most importantly, let your visitors say no, don’t keep bothering them, and be polite even if they turn you down.
Here’s our pick of 7 platforms that offer exit intent popups:
Exit intent popus will help you lower your bounce rates as well as boost your sales. Just don’t forget that exit intent popups aren’t the only effective types — there are scroll based popups, timed popups, embedded opt-ins, etc. You can combine them as you like. Do your best to capture the attention of your visitors.
