Provide Effective Feed Marketing With Koongo Today!
Written by Tomas Kucera for MonkeyData
In the field of commerce one of the most important concepts to master is product marketing. Any business won’t survive in the present competitive global marketplace without consistent customers purchasing products and services. Nowadays, “product marketing” is a rather wide term which refers to various concepts, approaches and strategies.
Relatively new is the concept of Feed Marketing. The goal of successful feed marketing is to advertise a product simultaneously on several places, in the appropriate product search and price comparison websites (such as Beslist), affiliate networks (such as Daysicon) and selling channels (such as Amazon).
Apart from that, Feed Marketing is a great strategy for search engine optimization (SEO).
In the original meaning the term Feed Marketing refers to the way of achieving this goal which is the integration of e-stores with all product search and price comparison websites, using specific data files (i.e. feeds) containing all the essential product data (description, price, images, stock and more).
In a nutshell Feed Marketing is an effective way how to :
- increase store and product reach in search engines
- deliver cost-effectively brand awareness
- enable effective cross-border selling
- drive higher average order value
- acquire new customers
While most retailers start to understand the importance of Feed Marketing, it becomes challenging to connect their e-stores to various product aggregators, affiliate networks and selling channels since every selling platform provides a specific means of integration. In addition, ensuring that product feeds are pulling a good ROI and optimized for Google’s paid search tools is even more difficult.
Koongo as a tool for effective Feed Marketing
Koongo is Feed Marketing Tool that streamlines the process of integration of e-stores with 500+ product search and price comparison websites, affiliate networks and selling channels across 40 countries worldwide.
Since Koongo doesn’t require any programming skills it allows you, as an online retailer and merchant, to reach hundreds of new marketing channels from around the world from a single integration point.
Koongo is capable of bringing millions of new prospective customers to online stores of merchants and can increase store revenues. In addition, through the support of hundreds of selling channels from dozens of countries world-wide, Koongo simplifies the process of expanding online businesses behind the borders of one country (i.e. cross-border selling).
Why Koongo is a good choice?
- Connect with +500 selling channels and affiliate networks worldwide!
- Automate product feeds exports and keep feeds always up-to-date!
- Increase your visibility and revenues
No time to read how Koongo works? Watch the video!
Features you can use in your business
- Koongo provides you always up-to-date product data feeds. Following a change of product description, price, stock or any other product attributes, Koongo updates automatically all your channels and feeds.
2. Channels quite often change the structure of data feed files or update API. With Koongo you don’t need to worry about it since Koongo provides you always the latest high-quality product data feeds.
3. Koongo allows you to map and store categories onto channel/feed categories (i.e. taxonomies) for higher ranking of your store.
4. Koongo allows you to filter products available in a given channel/feed using various attribute and category filters.
5. And last but not least, Koongo provides you 24/7 support and up-to-date online documentation.
Try out Koongo 30-days trial for free! Here you can find more information about Koongo pricing for different store platforms.
About the author
Tomas Kucera — a former CEO and current member of advisory board of Koongo — described his knowledge and experience with effective feed marketing concept. We’re glad to share it with you!
Thank you, Tomas!
