The Story of Karacho — Cold Brew Coffee
There is a dream and passion in the beginning. Then it’s a lot of hard work and first little successes. As you grow, you need good partners to help you with areas you’re not an expert in.
Coming from a coffee roasting background…being deep in this field of business and dealing a lot with news and developments, the people from Karacho noticed a new big trend on the rise: cold brew coffee.
The procedure is old, but both interest and demand are exploding.
What’s the secret behind this special way of making coffee? Coffee is put into cold water, not hot as we are used to. Groundbreaking, huh? The result is amazing, though. Health and quality oriented people all over the world began to love cold brew coffee because of its delicious taste, its healthiness and how easy it is to drink.
“We saw this trend and decided that we wanted to be the first one that would produce a real ‘ready-to-drink’ product that would taste good.”
Cold brew coffee is the perfect alternative to unhealthy energy drinks that we seek when we’re in a hurry and need some fast filling the energy. Moreover, Karacho is tasteful and health delicacy.
The way to success…
After developing and finishing the product, Karacho came to yet another big challenge: actually starting to sell the product, making people aware of it and growing the brand.
The most important channels for Karacho are online as the cheapest ways to target specific groups of customers.
A big advantage of the internet is it’s traceability in terms of real conversion tracking. At that point Karacho noticed that this kind of analysis is more difficult than it sounds in the first place. A lot of data has to be analyzed — where do visitors come from, how they behave, what do they buy, do they make returns, etc.
At this point Karacho decided to find some suitable solution that will help them to understand numbers for their next decisions. And they found MonkeyData. The app that basically replaces your analyst.
“ MonkeyData helps us to almost automatically gather this data and transform it into charts and figures that we can really work with. We have an overview over social media channels that lead to sales and the ones that don’t. We know how many of our clients made only a single purchase or multiple. Conversion rate analysis and optimization was never easier.“
Karacho’s primary goal is to build a brand and a good product. So they were searching for a partner that would be able to provide them with easy and low-effort analysis.
“This is where we found our perfect partner in MonkeyData and we are really looking forward to its analysis power when it comes to real high figures :)”
What’s your success story? We’ll be happy to hear more about your way to success. Which partner helps you to make your dream come true the most?
Share with us in comments! ❤
Read more about successful Metalshop story, too.
Have a great day!
