TreeForMe : Successful Story of Selling Artificial Christmas Trees
The story of power of your data.
“We can grow according to our customers’ needs and preferences.”
The Holidays are over. You got back to your daily routine, but when you come home there still remains something from them — the magical Christmas tree. This is the symbol that inherently belongs to Holidays picture of most of you. Guys from TreeForMe found this a great business occasion.
Selling Christmas trees is undoubtedly seasonal job within limited time period. There is not much time for trying advertising channels or sales techniques. Each mistake costs money because there are no do-overs.
You can learn from your sales history, your data only. Having a good reporting app makes figures work for you instead of you working hard with figures.
What was the problem?
The folks from TreeForMe, e-shop with artificial Christmas trees, were searching for a time-saving analytical solution that would be helpful in growing their business according to their customers’ needs and preferences.
They wanted to gather and analyze data from their e-shop, PPC campaigns, social media and emailing campaigns using one user friendly tool. They needed something that would allow them to easily compare all their campaigns and see what was worth their money. At that point, they found MonkeyData — reporting app for online stores.
… and here come the results:
30% revenue growth in Q4
37% lower cost of customer acquistion in Q4
31% conversion rate increased
Story of TreeForMe
“We were searching for an analytical tool able to collect all the useful data automatically and display them in a way we can easily see what we are doing right and what we are doing wrong. Our main requirements were clarity, up-to-date data and time effectiveness.”
Challenges:
One of the main issues faced by TreeForMe was a storage problem. Having a lot of not very popular items in stock cost money while having popular products out of stock was putting off customers. So, they wanted to know what their visitors were looking for and what their favourite items are. TreeForMe also invested a lot of money into PPC campaigns and they needed to discover how they were performing.
“We experienced a clear evidence of power of our data”
1. Revenue growth
“After a few months of using MonkeyData, TreeForMe noticed gradual growth in revenue. In the fourth quarter of 2015 the revenue increased by 30% compared to the previous year.”
2. Cost of customer acquisition
By analysing our PPC campaigns, TreeForMe reduced the cost of customer acquisition by 37% in Q4 of 2015.
3. Conversion rate increase
“With MonkeyData installed, we were able to ascertain which marketing campaigns were working best, direct our efforts towards those, and increase the conversion rate by 31,3% between Q4 2014 and Q4 2015.”
“The biggest advantage is how easy it is to manage our data”
1. Up-to-date items review
“It was very complicated and time-consuming to track the items that are on demand. Now, we have an up-to-date overview of how popular each item is. We can also highlight top products to increase their sales and lower CPA.”
2. Effective PPC campaigns
“By analysing each campaign we discovered which ones were effective and which were too expensive. It helped us to lower our customer acquisition cost and increase the revenue. Prior to MonkeyData, TreeForMe had many unprofitable PPC campaigns and it was difficult to determine how to make them profitable again.”
3. Automatic data collection and dashboarding
“Before MonkeyData, it was very difficult and time-consuming to collect the required data. Very often it was even impossible given the time constraints of our business. Now we have a clear overview of all activities with deep insights and the ability to compare different sources. All of this requires zero effort from us.”
Let your data work for you. Don’t throw your money out of a window but make your investments grow. Create and live your own success story.
Share this story with others ❤ and have a great day!
Originally published at https://www.monkeydata.com/case-%study/treeforme.html
