“We believe SMBs represent the future of eCommerce” — Metalshop
Running a successful business is not easy. It never was. This story is about how living in digital age can make running your business easier. It’s all about data analytics but in a way that everyone can understand.
Join the eCommerce revolution
The opportunities to start your own business have been plentiful in recent years. If you have a unique idea and the courage to take risks, now is the right time for you. Most of these small & medium sized businesses are living online. Each business reflects its owner’s character and that’s what creates the beautiful diversity of the eCommerce world.
“By 2022, brick and mortar retail spaces will be little more than showrooms. “ — Eddie Machaalani & Mitchell Harper, CO-CEOs of BigCommerce
The division of labor gained a new dimension since entrepreneurs no longer share the work with their own employees but instead use the services of external companies. Almost all companies deal with the same problems thus it’s not difficult to identify them in general. Finding a solution can be a real pain. It’s easier (and often cheaper) to cooperate with people who already have solutions than hire a professional for each issue.
This cooperation usually lies in using some online tool or app. It’s very popular, especially among startups with a lower number of employees. You can run a successful business with very few workers thanks to modern technologies and working with the right people.
This post is an example of how this kind of cooperation can really help your business. Let me introduce Metalshop, an online store selling rock and metal clothing.
MonkeyData is in the supporting role. It is analytical tool giving valuable insight into your business. It analyzes your marketing and sales effort from all the channels you use and gives clear results in one dashboard.
Online store owners use any know-how available not only from their store but also from marketing channels i.e. PPC systems, social networks or emailing. But to get control over all these sources at the same time is really demanding. MonkeyData helps small and medium online stores to grow by consolidating these data sources and giving you concise analysis in one location. We do this because we believe SMBs represent the future of eCommerce! And that’s why we’d love to share this amazing story.
Watch this awesome video where Adam Kurzok, Metalshop’s co-Founder, tells the story of their way to success.
Their goal was to spread across the planet
Apart from four brick-and-mortar stores and one showroom there’s an online store in four languages, and ever since they launched in 2004, their goal was not only to dominate their homeland but to spread across the planet.
The co-founder, Adam Kurzok, told us how important it is to be as close to customers as possible and to have excellent customer service. Metalshop is not only an online store, it represent a community of people who love rock and metal music. They enjoy spending time with their customers during festivals, sharing their passion.
With such rapid growth it was quite hard for Metalshop to stay on top of things. All of a sudden it was necessary to pay attention to more currencies, more markets, more metrics. And that’s when MonkeyData came into play.
According to Adam, MonkeyData saves time and gives him and his team the strength of the numbers for each country, each marketing channel, etc. It enables Metalshop to focus on the most important thing - their customers.
80% of SMBs are willing to invest inthe technology
The most-used technology by SMBs is cloud-based, which means the ability to host a software platform or service from a remote location that can be accessed and used anywhere via Internet access. No need any software program installation, it usually only requires a login via a Gmail or Hotmail account. In fact, 44% of small business owners use more than two cloud-based tools to improve their processes.
81% of SMBs are willing to pay more for a tool that combines data from multiple systems in order to save time and increase efficiency.
Don’t wait any longer! Let MonkeyData help you grow as well. Be a part of the SMBs revolution and create your own story.
Originally published at www.monkeydata.com on June 2, 2016.
