Which Social Media Will Help to Build Your Brand?
In this article we’re bringing the social media overview that can help you to choose social media platforms that fit your business the best.
Do you ever wonder which social media platform is the best when it comes to gaining visibility and increasing exposure of your online store? Should you focus on one specific platform or operate simultaneously across many different ones?
Social media serves as your online presence and is represented by the content you put out there for the world to see. As a result, each platform needs to be approached and handled in its own way — and that also means adapting your content to ‘fit the medium’, rather than simply copying and pasting.
When it comes to content, there’s one important thing to remember — people don’t want to be inundated with commercial material. Instead, create content that makes consumers want to follow you. By inspiring and educating them you keep your customers engaged with your brand, which eventually leads to ‘passive sales’ — the more influential and well-known your brand is, the less active you have to become in marketing your product, since it will sell itself.
The aim here is to bring quality traffic to your site, but organic growth takes time and requires patience. This is why almost all social media offers paying ads for bumping up the exposure of your brands, which can be hit and miss and expensive.
So, what platform you should be focused on depends on many factors. In the table below are some useful considerations for choosing the right social media.
Summary
Pretty complex, right? When you’re working on your marketing strategy, including your social media presence, consider these factors:
1. Type — the kind of product you’re selling and where it fits with consumers
2. Customers — who is your target audience and how to reach them
3. Budget — how much you’re willing to invest in your marketing
The question always comes down to what social media channel seem to fit your business the best. Most likely, you already use some of them — the next step is figuring out how to profit off of their application. Don’t forget to take into account the revenue that each channel generates and its respective ROI in terms of evaluating your marketing strategy. Take a few minutes each week or month to go through the analytics to see your progress, and you’ll be able to make educated decisions when it comes to supporting campaigns that work (and revising those that don’t).
It may seem rather time-consuming to check so many metrics but usually they give a clear picture of how your company is interacting with social media and its users. To save time finding the right tool that can analyze more channels at once is a step in the right direction, and apps like MonkeyData are designed specifically for this purpose. It processes the data from Facebook, Facebook Ads, Twitter and other emailing tools, and relies on their own integrated analytics system to produce results and data that is easy to understand.
I hope this article will help you to strengthen your brand in a way that will turn your social presence into a marketing tool that will be beneficial in helping your business grow. If already you use or profit from other social media, or have your own suggestions feel free to share them in the comments!
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