41% of marketers using visual content in 2024 + other insights from HubSpot Research

While apt visuals can definitely draw attention and simplify complex ideas, the extent to which visual storytelling has received a boost in the era of bulk AI content production is evident in the latest stats.

According to the recent data shared by Hubspot :

• 4 out of 10 marketers are leveraging visual content this year,
• Using visual content to boost dwell time is a top SEO strategy for 21% of marketers,
• Visual content is 30x more likely to be read than a written article,
• Infographics can increase website traffic by up to 12%, and
• 43% of marketers say creating high-quality visual content is one of their biggest challenges

On a visual note:

26% of marketers are already using infographics while 15% plan to leverage it for the first time in 2024.

21% of marketers list using visual content to boost dwell time as a top SEO marketing strategy.

Infographics are 30 times more likely to be read than written articles, and they can increase website traffic by up to 12%.

43% of marketers say that creating consistently high-quality visual content is one of the biggest hurdles they face.

Originally published in arty type, by Monojoy