Perspectives: Why Block Crafters has invested in Moondock

Moondock Team
Sep 6, 2018 · 3 min read

We recently had a chat with Joony Koo from Block Crafters to learn more about their business and why Block Crafters invested in Moondock.

The Block Crafters’ team have been around for a while. Last December, the partners decided to enter the market and launch a fund focusing on investments in blockchain in the autonomous sector. It took three months for the fund to be operational, and by March they had successfully built a core team of eight professionals.

An experienced team

The team is diverse and includes a managing partner with VC backgrounds, a full stack engineer for the technical analysis, an in-house lawyer checking SAFT agreements, the top influencer in ICO reviews, two specialists for company acceleration who together have built eight companies, a token economist, and finally Joony, who handles global business development necessities and keeps in touch with other funds to get a picture of the market.

Considering that Block Crafters entered the game late,we were curious to learn more about their thoughts on the current market, and Moondock’s role in it. Joony is unfazed by the recent downturn and holds the view that this is still very much a premature market.

The long game

He believes in the long-term potential of blockchain and thinks that the peaks we have seen in the winter were driven by China’s crypto ban. Because of this ban, Chinese Renminbi began to flow into Korea driving up prices (you might recall that prices in Korea tend to be higher than the rest of the world) and creating a mass of individual investors jumping in for easy returns.

When it comes to projects and building companies, our industry appeared to be almost unconquerable in a sense. Success has been more luck-based than skill-driven with no tried and tested frameworks.

But many principles that typically apply to company building and scaling also apply to blockchain start-ups — even if building and scaling require greater agility and ingenuity to execute because of the complexities of decentralisation. This is where Block Crafters steps in. Their two experts have both built successful companies and understand what it takes to see an idea through to execution.

Access, education & smarter investing

Considering the current bear market, Joony believes that there is a need for quality educational content. Blockchain is still largely an unknown for many people, and the complexities of various applications only add to longer learning curves in most cases. Most people tend to only think of crypto when they hear blockchain, and this presents an opportunity for smart marketers to educate a large audience.

One reason why Block Crafters invested in Moondock was to acquire access and insights into the European market. South Korea is big in crypto, but as a single economy it is small compared to Europe. Having a trusted partner who has insights in the European market would lead to more informed investment decisions.

Joony also sees Moondock’s model of including a community of venture experts and advisors as a new and effective way to build an ecosystem that supports start-ups. If he could, he would like a white label solution for the Korean market in the future.

While there’s much about the current market and its future that is largely undecided, this phase also presents room for opportunity. Moondock’s approach of identifying the best blockchain start-ups and demystifying the investment process continues to prove invaluable.

Moondock HQ

We are based in the vibrant tech hub of Berlin. It is our mission to discover, grow, and let our community participate in the most promising blockchain startups in space. In this channel, we inform on company insights, blockchain-related topics and how Moondock fits in there.

Moondock Team

Written by

Moondock HQ

We are based in the vibrant tech hub of Berlin. It is our mission to discover, grow, and let our community participate in the most promising blockchain startups in space. In this channel, we inform on company insights, blockchain-related topics and how Moondock fits in there.

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