Does User-Experience Design confirm the Paradox of Choice?

Sarba Basu
Moonraft Musings
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1 min readApr 22, 2019

Understanding consumer decisions and the design of experiences to contemplate if choices are good for business.

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Sarba Basu
Moonraft Musings

In a perennial pursuit of the right word to define the right moment, feeling, or idea. When I’m not living in a made-up world in my head, I work as a marketer.