IDFC Bank — Differentiating through Digital Experience

Promit Sanyal
Moonraft Musings
Published in
1 min readApr 17, 2017

We caught up with Gaurav Rajput, Chief Marketing Officer of IDFC Bank to hear his thoughts on Digital Experience and its importance for the 83rd Bank in India

IDFC Bank was the 83rd Bank to enter a highly competitive and cluttered financial services landscape in India. To break this clutter, this new age bank needed to be bold and innovative…and that’s exactly what they did!

Here’s a video of Gaurav Rajput, Chief Marketing Officer of IDFC sharing his thoughts on on how digital is a game changer for an innovative bank like IDFC Bank, and why Moonraft Innovation Labs is a perfect fit as their digital experience partner.

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