UI matters but who wants bad UX?

Sarba Basu
Moonraft Musings
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1 min readSep 11, 2018

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Our latest blog post on Medium.

Are digital interfaces really taking a backseat when it comes to customer experience?

You can have a handsome looking website, application or platform but if the experience you have is like riding a bike with square wheels then don’t even bother is what the people are crying!

Read On…

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Sarba Basu
Moonraft Musings

In a perennial pursuit of the right word to define the right moment, feeling, or idea. When I’m not living in a made-up world in my head, I work as a marketer.