eCommerce without AMP means less sales opportunities
Yes, eCommerce grows every day, in almost every nation. People are searching and buying online (in fact, 75% of mobile searches result in follow-up actions, such as eCommerce consumption).
But, as well as you know that interest is quite high while attempting to buy online, losing it is quite easy too; this occurs when the eCommerce experience itself seems diminished, and one of the key factors is low-speed and poor responsivity.
As you may already know, a slow site impacts negatively on SEO ranking and consumer / lead generation. The increment on the bounce rate gets higher, because users will most likely abandon their visit at an eCommerce or any other website due to slow load times.
Enter AMP for eCommerce!
This is where AMP enters the scenario. The improved HTML technology driven by Google has found its way into the commercial scenario, and one of the major players is already using it to engage consumers into the spring fever:
Thanks to AMP, eBay is one good example of how the accelerated mobile pages technology brings along a new eCommerce experience with clean lines in the mobile SERP, featured goods carousels (with a Google sponsored post carousel look a like) and instant load times:
As of june 2017, eBay claimed that 8 million browser nodes were AMP-based, which is a quite interesting metric.
A tough road ahead
Now, the challenge for AMP technology is to make its way into other major eCommerce / marketplace players and eventually introduce itself massively. However, for this to happen there are 3 key obstacles on the road:
- AMP only works on mobile. If you don’t have already some mobile traffic, results won’t be so impressive.
- Traditional ads load slowly on AMP pages.
- AMP code is quite difficult to implement, still.
- With AMP, you run a double instance on your website (mobile and non-mobile).
Yes, AMP for eCommerce is sure impressive when well implemented, but will need loads and loads of work; at the end, it’s well worth. When fully deployed, it will be the next essential tool for web design criteria (and we are not even talking in here about AMP landing pages), but that’s just our point of view… directly from the publishing group at Moõse and the VIKO Group.
Closing line: remember, that AMP eventually means more customers. You don’t want to lose ‘em, right?
