Just starting 2018, the business and technology media covered the announcement of AMP Stories and AMP eMail, two “extensions” of the AMP technology that, along AMP landing pages, are sure to change web and marketing best practices overall.
What AMP Stories are about
According to Google, most users search and read information (like articles or news) directly from their mobile phone, but they won’t likely interact with it.
That said, AMP Stories origins as a new method for brands and organizations to engage users in their Internet searches, through a clean, fast loading and visually rich format; the main objective is for this “stories” to display quickly, without deprecating the user’s experience:
And yes, the main idea is quite similar to other “stories” formats, such as the ones in Instagram or Snapchat. Through AMP Stories, publishers can create stories that include images, videos and animations, making the content itself much more attractive.
AMP & eMail marketing
On the other side, AMP is making its way through email. Google chose spring 2018 to fully introduce AMP in email services worldwide.
However, some developers and email marketing platforms have already started working on their own technologies to use and employ AMP email marketing once it’s fully introduced in the market.
As explained by Google, AMP email has some key features; content within the newsletter is updated in real time and now users will be able to explore and interact freely with content.
The perfect combination for lead marketing
AMP landing pages get in between AMP stories and email for a perfect set of tools oriented to lead marketing; and that’s just because the AMP technology pre-fetches the landing page, eliminating the lag between the click (wherever this comes from) and the landing page’s load.
That said, you can pack yourself with a rich content strategy in which an AMP-enabled newsletter or an AMP-enabled story leads to an AMP-enabled landing page, making the overall experience fast and stunning.
As of today, the usage of AMP landing pages is scarce and this technology is just kicking off in email and story-based content, but in Moõse and the VIKO Group we are getting ourselves pumped and prepared for this new digital revolution.
If you feel just the same way, feel free to contact us!
