The advantage of using dynamic and personalized landing pages.

There are a lot of very good tools to build a landing page with great drag&drop editors and fantastic options to publish it quickly. But if you have to create 1000 different landings with different elements, for example products, offers or copies, you will need to edit 1000 landing pages manually.

With a dynamic landing page builder you can create in a template a dynamic area and connect it with a “external source”. The idea is to be able to create one landing and use dynamic insertion to personalize it for each viewer. For example, In the case of using a “product feed” you can dynamically create landing pages for each different product you have in the “product feed”.

Another example is to change dynamically the content in the landing pages for each user, this is especially relevant when you are getting traffic from a search engine. The same way that in Google Adwords, you can create dynamic ads depending of the search query, you must show in the landing page the same content that the user saw in the ad and as a result your conversión rate will increase significantly.

Another good feature is to create personalized landing pages. To do this you need to know what is the life cycle stage of the user, for example if they are anonymous, previous buyers, or registered users. You also need to know from which source they are coming from, it is not the same if they’re searching in google for specific item or if they are in Facebook and see an ad with an offer for a product. In addition, what is the device being used, location, operating system and language is good information too.

If you merge these information, you will know what type of users are visiting you and what they want, now you should target a different landing for each user. For that we need a tool that uses rules and intelligence to decide which landing to show to each user. The objective is to achieve a seamless experience and get the best conversion rate as possible.

These are the main difference between the other landing pages builders and MOÕSE. MOÕSE has these capacities to create in real time dynamic and personalized landing pages, moreover with predefined rules it can show the best option for each user.

With these specific features, MOÕSE is the best option for advertisers with a lot of different types of clients or with a long tail market. For these advertisers, it is critical to show exactly the offer that the user is searching for. For example with Privalia if the user is looking for “Levis jeans” and if in this moment Privalia has an active campaign of Levis. MOÕSE will create a dynamically a landing page with the specific offer for Levis Jeans. This is an example how MOÕSE can dynamically link an offer with the correct adwords ad or Facebook ad. Also Moose knows if the user is registered or not, and with this information it can show a signup landing page or a check out landing page.

If you are one of these type of advertisers, I would like to invite you to try MOÕSE at www.mooseway.com. You will like it. ;-)