Google Adwords: When the “Close” button actually means “Remove Filter”

If you’re using Google Adwords you’ll be slightly confused at first how the “Close” button actually means “Remove Filter”.

It would have been helpful if the button label was named “Remove All Filters” as “Close” can have multiple meaning to the user, the most intuitive (at least for me) means “Close this filter window I am done with setting up the filters”.

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Cheryl Fuerte
More pixels, more problems
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A full-time web geek passionate about web usability. Multiple web awards. “Creative does not have to be unintuitive, and user experience is relative.” -me