Introducing ‘More Than Stickers’

More than Stickers is a new podcast / video / editorial series on “brand marketing” in the tech world and beyond.

I’ll be interviewing brand managers, designers, strategists, marketers, and executives from various backgrounds and disciplines to tackle questions like:

• What is “brand” and who decides?
• When should a company rebrand?
• What can ‘tech’ brands learn from ‘consumer’ brands?
• When should you run a brand development exercise — and how?
• How do you resonate with customers — and do you really know?
• What should a ‘brand’ budget look like?
• How do you maintain consistency*and* innovate?

While I’m not new to tech marketing — I’m new to this focus.

Brand is so much more than stickers — and I’m on a mission to learn from folks who have developed the best.

Excited to share my path to enlightenment with you!

— Peter Saulitis, Manager, Brand Marketing @ Catchpoint

P.S. If you know anyone who’d have a blast talking brand, please shoot me a note!