Meet Itheum — The First Project Supported By Our MutiversX Dubai Incubator

Morningstar Ventures
3 min readJan 11, 2022


Today we are glad to present you Itheum, the world’s first “Open Metaverse” data platform aiming to transform personal data into tradable assets.

Itheum is the first project we are launching out of our MutiversX Dubai Incubator, which we announced in October. We couldn’t be more excited to lead Itheum’s $1.5M seed round and help the team build their project on the MutiversX blockchain.

Undoubtedly, personal data has become an invaluable asset in the last few decades. Global corporations like Google and Facebook have based their multi-billion-dollar business on personal data. They are now “data brokers” that sell personal data for profits. Besides, the transition from Web2 to Web3 Era shows individuals the importance of taking control of their data even more. In this context, the Itheum team has worked hard for the last two years to develop a SaaS toolkit to build data collection and analytics apps based on “personal data.” The final goal is a Web3 cross-chain protocol to enable ownership, sovereignty, and monetization of personal data in Web3 ecosystems, such as Metaverse, Play-to-Earn, DeFi, and enterprise use-cases within Health, Finance, and other data-rich industries.

Danilo Carlucci, CIO at Morningstar Ventures, said:

“After receiving interest from 100s of projects over the last three months since our announcement of our Dubai MutiversX Incubator and deep-diving on a dozen quality projects, we couldn’t be more excited to reveal Itheum to our community. The Itheum team has taken the complex (and serious) technological challenge of decentralized data ownership and trading and made it “sexy and relevant” by building consumer data products in the NFT, Gaming, and Metaverse domains. We have been impressed by the Itheum founding team since day 1.

We are convinced that Itheum exemplifies the high bar of the quality project we are carefully choosing to support via our incubator initiative”.

Mark Paul, Founder of Itheum, added:

“After evaluating many different partners over the past six months, we couldn’t be more excited to work with Danilo Carlucci and the Morningstar Ventures team, who have been helpful on all fronts and are ensuring Itheum’s innovative Web3 data technology can become a market leader”

Itheum provides a suite of tools that enable high-value data to be bridged from web2 to Web3 and then be traded peer-to-peer with no centralized intermediaries. The use of blockchain technology ensures users can take ownership of their data and partake in the Web3 and Metaverse data economies.

The partnership with Itheum represents a significant moment for Morningstar Ventures and the MutiversX Dubai Incubator, specifically given that the UAE and the Middle East provide a very strategic setting for Itheum’s core business.

We are excited to share more info about Itheum soon and involve as many of our community members in the project as possible (if you have any ideas, or want to get involved, hit us up!).

About Itheum

Itheum is the world’s first decentralized, multi-chain data brokerage platform designed to convert personal data into tradable assets. It empowers users by helping them to regain control of their data in the Web3 and Metaverse era.



About Morningstar Ventures

Morningstar Ventures is an investment firm backing ambitious ideas by early-stage founders. Based in Dubai, Morningstar Ventures focuses primarily on the blockchain and digital assets space and is led by CEO Danilo S. Carlucci. The firm is active in token and equity investments and has a particularly strong focus on the MultiversX ecosystem.

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