Breaking the SaaS cycle

Keita Mitsuhashi
Morph Blog
Published in
3 min readAug 23, 2023

Are we looking at data in the right way?

With the increasing importance of data in business, many people are now tasked with handling data. However, the concepts and terminology used in data and databases can be confusing to people new to the field, and only a few are able to understand them and use them effectively.

These days, the following measures are generally taken to handle data:

  1. Get help from experts such as back-end engineers and data scientists
  2. Build interfaces to manipulate data instead of touching the database directly; i.e. in-house tools or SaaS

In response to this situation, we ask ourselves the following questions:

  • Is it really desirable to be in a situation where you have to ask an engineer every time you want to make a small change or interact with your data?
  • Do we really need to build such a huge number of in-house tools or implement SaaS?
  • Couldn’t we create a simple interface tool that allows data storage and manipulation in an intuitive way?

Most software used in business can be classified as ‘system-of-record’

What is a system of record? A system of record is a type of software used to store and manage data related to specific business processes, such as customer information, financial transactions and inventory management. Essentially, these software programs should have the following features:

  • Has a database: can store data.
  • Have a data schema suitable for the workflow: able to format the stored data correctly.
  • Securely create, read, update and delete records: able to perform data manipulation.
  • Have appropriate authorization permissions: can manage user access.

These criteria cover a large portion of business software applications.

New day, same SaaS

As software services continue to emerge, more and more companies are adopting new SaaS solutions. However, this is often simply switching from one system-of-record to another.

Roughly speaking, they can be seen as almost identical with different interfaces.

Yes, modern interfaces and novel features are attractive. But each time this happens, there are implementation costs and learning curves.

Is there a way to somehow break out of this loop? That was our major motivation for developing Morph.

Morph Design

Morph is designed to cover the typical uses of a system of record in the most user-friendly way possible. With Morph you can:

  • Create databases without writing code: databases can be easily created without the need for coding. Data sources or files can also be imported.
  • Perform AI-based data manipulation in natural language: query, aggregate, analyse and visualize data with the support of AI prompts.
  • Easily create your own interfaces: create your own interfaces freely with the easy-to-use view tool.

The current version only realizes a small part of the vision we have in mind. For example, there are still a limited number of view types, which we will be adding to in future updates.

Ideally, however, we aim to consolidate the system-of-records through a single, simple and flexible interface.

In order for Morph to grow into a tool that meets a wide range of business needs, we need input and feedback from people from a wide range of industries and backgrounds. We invite you to join us on our journey by following the links below.

LP: https://www.morphdb.io/

Discord: https://discord.com/invite/8ZcSbDrN6e

Try for free

Morph has a free plan which you can start using right now. Please try it out!

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