“It’s very risky.” “It’s the ultimate test of our founder thesis.” “Yes. Let’s do it.” It was early spring 2020, right before COVID-19 shut down travel, and we had just decided to invest in Jakob, Christopher, and Adam. Following the team from the sidelines, we had watched them launch a…

Company values are discovered, not decided. They are grounded in your company’s cultural DNA and inherited from your founders, not created in the brand makeover championed by your CMO every two years. At Morph, we’ve discovered three overarching values that appear again and again: Skin in the game with our…