How to meet customer expectations thanks to interactive videos

Customer expectations have changed: today they want to have a conversation, to dialogue, to participate and to be more in control. They expect more personal attention.

We are entering the Collaborative Marketing Era: from interaction with customers towards collaboration with customers.

Innovation is disrupting how we work, communicate, consume, and play. This has created a population of interactive users. Today’s customers have much higher expectations, such as proactive service, personalized interactions, and connected experiences across digital channels.

A Salesforce Research (“State of the Connected Customer” report) found that 80% of customers now consider the experience a company provides to be as important as its products and services.

As companies leverage discoveries in cloud, mobile, social, and artificial intelligence technology to deliver customized, highly valuable, and instant experiences, customers have more choices than ever.

As a consequence, they expect this superior experience from any business they engage with.

To be more precise, 66% of customers expect companies to understand their needs and expectations and 52% of them expect offers to always be personalized.

As connectivity becomes pervasive, immediacy has become vital, and 64% of consumers, and 80% of business buyers said they expect companies to respond to and interact with them in real time.

In addition, Artificial Intelligence is becoming increasingly important: to retain their customers, brands must combine products and experiences that can be improved by the use of this tool. Today’s consumers are in fact aware and willing to ensure that the brands they deal with use Artificial Intelligence to improve their customer experience.

The research reports, as a matter of fact, that 68% customers expect brands to demonstrate empathy, and 66% say they’re generally treated like numbers.

Taking into account these important findings, Interactive Videos could be a turning point.

Interactive videos are dynamic, personalized, and perfect for optimizing any brand.

43% of consumers (“Top Online video Qualities for Consumers’ decision-Making”) prefer interactive video content over other types of video content because it gives them the power to decide what information they want to view and when they want to view it.

MorphCast developed an Interactive Video Platform as a Service that is the only platform in the market which allows you to create emozional AI interactive video.

Download MorphCast Studio for free from Microsoft and Apple store and you will be able to establish empathic and personalized relationships with your customers like you’ve never done before!