Morpheus Labs
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Morpheus Labs

Morpheus Labs Explained Part 4

Market Size / Business Model

In the last “Morpheus Labs Explained” articles, we took a look at:

This week, we are focusing on the market size and the business model used by Morpheus Labs to capture this market.

Market Size

The market size for blockchain technologies is expected to grow significantly within the next years. By 2030 the blockchain market is estimated to be worth north of USD 3 trillion.

Business Model

Morpheus Labs BPaaS is founded as an enterprise-grade B2B platform as a service, enabling businesses to rapidly prototype their ideas and validate potential markets in a cost- and time-efficient manner. The platform also supports a B2C model for freelancers to develop their applications or provide professional services. Alternatively, individual developers can use it as a learning or prototyping platform. Apart from providing a lab-like environment, the platform also provides blockchain application development and hosting services, and a marketplace for contributing and selling blockchain applications.


Ideas take time to evolve and software applications need a lab-like environment for continuous improvement and upgrading. To ensure long-term business sustainability and cost-effectiveness, our business model is based on a combination of fixed, recurring fees and one-time initial fees under three tiers (for enterprise). Each tier consists of different levels of support and service:

  • Individual (free for limited functions, or payment applies for full functions)
  • Starter
  • Optimum
  • Enterprise

Application Fees

Our marketplace of curated blockchain DaPPs enables developers or DaPP owners to earn fees. Morpheus Labs collects a commission from these fees — a practice akin to Apple’s App Store.

Cross Selling

We partner with global brands in the tech ecosystem to grow our revenue with existing customers and attract new ones. The cloud marketplaces and start-up accelerators are also exciting entities within our ecosystem with potential to contribute a significant revenue growth to our business.

Distributorship and Reseller

We have received enquiries for distributorship and reseller licensing from global and regional system integrators, telco and content providers.

In future articles of the Explained series we will discuss various other topics such as:

  • Platform Architecture
  • Token Use Cases
  • and many more…

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Further Readings




The Blockchain-Platform-as-a-Service (BPaaS) for prototyping, deploying and operating Dapps at minimal cost and time. |

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Morpheus Labs Team

Morpheus Labs Team

The Blockchain-Platform-as-a-Service (BPaaS) for prototyping, deploying and operating Dapps at minimal cost and time. |

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