Market Analysis

There are several games on the market that are using the same mechanics as Jones does. But what’s unique about our game is that it deals with a topic that is not widespread among the game industry. Alcohol and drugs.

Target Audience

Jones will be suitable for everybody who is at least 16 years old. This age restriction is due to the fact that our games deals with a topic that is not appropriate for younger people. Despite the age limitation, our game assumes a general interest in the topic. However, we use this interest to alarm endangered people and to prevent them getting addicted to alcohol and drugs. Beyond that jones will help spending time during short periods of boredom, because of its simple game mechanics.

Personas

Laura is a 19 years old high school student, who likes to celebrate a lot. Drinking a bit of alcohol every day is not unusual. When Laura is bored, she tends to play games on her smartphone. This normally happens on her way to school, or during classes. If she is at home, she normally reads a book. However, there are some moments where she just can’t forgo to play a video game, mainly on her smartphone.

Mike is 29 years old and works at a company where he is responsible for the customer support. Talking to different kinds of people is what he does day-in, day-out. In his free time he enjoys going for a beer with is colleagues, or just staying at home while chilling on his couch. This is the perfect time to play several mobile games on his smartphone.