The Weekly Nugget
It’s that time of the week when we share some inspiration that caught our eye, let’s get to it!
Welcome to the Weekly Nugget — Most Studios weekly wrap up, where we share nuggets of inspiration from the world of tech, branding & design.
1.Custom font created for Outfit is available on Google Fonts.
With custom ligatures, typing “outfit” creates the logo everyone to use. Curious if they made it as marketing or convenience, or both? Try it here.
2. Kindling — a new publication for kids from Kinfolk.
The folks at Kinfolk explore the fresh perspectives that come with having children. Get it here.
3. Nike acquires first virtual shoe brand RTFKT as they venture deeper into the metaverse rabbit hole and build out Nikeland.
“We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities,” John Donahoe, Nike’s president and CEO, said in the statement. Read the article on BI.
4. Stadium Goods names the top 10 sneakers released in 2021.
Back in the “real” world, retailer Stadium Goods picked out the most popular sneakers of the year based on factors including: the impact on sneaker culture, aesthetics, popularity on social media and sales. See the list.
5. Coca-Cola’s latest campaign by Wieden+Kennedy features illustrations and imagery with a hug at their heart
Latest campaign from Coca Cola, all in an effort to express physical human togetherness and has some lovely illustration.
6. Swedes Give Some Lovin’ to Their Muffins in 7-Eleven Campaign
A campaign for 7-Eleven, created by agency Åkestam Holst NoA, highlights both as ideal ingredients for a fika — Sweden’s answer to an afternoon tea — depicting buyers slowly getting the maximum pleasure as they eat.
7. The power of touch is no joke — even if it’s through a screen
Following up from that sensual piece, Fast Company’s article reveals how digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.
Our research suggests that observing a product being touched establishes a connection to the hand on-screen doing the touching. This may create the sensation that the virtual hand is one’s own, which increases the feeling of psychological ownership over the product.
Annnnnnd we’re done! Until next week, ta ta!
Psst! If you liked some of these things then perhaps you’re our new coworker? We’re on a hiring spree.
