The Weekly Nugget

Zackarias Ekelund
Most Studios
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3 min readMar 31, 2023

Welcome to the Weekly Nugget — Most Studios Friday wrap-up, where we share nuggets of inspiration from the world of tech, branding & design.

Lacoste

1. A story about a suitcase

1923. “If I win, you give me that suitcase”, says tennis champion René Lacoste to his team captain as he sets his sights on a crocodile skin suitcase. Here is the brand story of Lacoste, beautifully showcased.

Welcome to epic matches… and to the crocodile’s most loyal partner.

2. The Sound of All Human Knowledge

Thaddeus Osborne has been announced as the winner of the contest for “The Sound of All Human Knowledge” organised by Wikimedia. His submission was chosen as the new sound logo for Wikipedia through a community vote among Wikimedia volunteer contributors.

3. TIME

A new, playful and fun identity for the Malaysian Broadband company Time, looking nothing like most of the brands in their industry.

TIME

4. Let’s! Revolution!

Motion design studio Buck just released their version of the minesweeper game, Let’s! Revolution! The initial game release from the imaginative company blends elements of fantasy and strategy, taking inspiration from the inviting universes of Spirited Away and Adventure Time.

Let’s! Revolution!

5. Pepsi’s new logo

On Tuesday, Pepsi announced its plan to introduce a new logo and brand identity in North America during autumn, followed by a worldwide launch next year. The updated design retains some of the features from the 1990s version, which has become deeply ingrained in people’s memories, but incorporates fresh elements to give it a contemporary feel, such as a modified font and font colour and a novel border.

Pepsi’s new logo

6. Making your UI/UX design pop!

Effective color coordination is an essential aspect of UI/UX design since it can significantly impact the user experience, either positively or negatively. Opting for an appropriate color palette can aid in building a brand image, expressing sentiments, and elevating the overall visual appeal of the website or app. This article delves into various pointers and strategies to facilitate the process of color matching in UI/UX design.

Making your UI/UX design pop!

Have a great weekend and see you next week! 👋

Psst! If you liked some of these things then perhaps you’re our new coworker? As one of Sweden’s fastest-growing and most profitable companies, we’re on a hiring spree.

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