Product Marketing Hack Hidden in Plain Sight in Warren Buffett’s Letters
You’ve likely heard about the annual letters Warren Buffett writes to his investors
With a net worth of $135 billion and his company’s investment portfolio boasting an average 19.8% annual gain, his insights are invaluable.
His own company’s stock (Berkshire Hathaway) cost a staggering $500k each
When Warren Buffet writes letters to his investors, he lovingly addresses them to his sisters, beginning a first draft with “Dear Doris and Bertie”.
This initial draft, infused with familial warmth and empathy, is then changed to “Dear Shareholders,” while preserving its relatable, jargon-free essence
This style which he writes, assures his shareholders to continue to hold their shares. To believe in him and his strategy even through the worst crashes and recessions.
You can leverage this simple yet effective technique in your own social media posts and brand communications to significantly improve reader engagement and retention
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