Lost in The Matrix — The Digital Deterioration of Natural Feminine Beauty.

Today’s beauty ideals are more unattainable than ever. At the same time, thanks to social media, it seems like everyone but the normal everyday natural woman is reaching them. The modern woman is supposed to mold her body according to all the “in VOGUE” criteria, season after season, use an array of beauty products in the process, and later measure her happiness with the number of likes and comments on social media. Habits like these are creating millions of insecure narcissists, who are unable to distinguish reality from illusion.
Each new era brings a new role model for women to aspire to. Way back in the 15th century, women wanted to look as if they were the perfect curvy model for the painter Sandro Botticelli. The boyish figure became popular in the flapper girls of the 1920s. Then a few decades later, curves gained popularity again and the hourglass figure of 50’s pinup girls and icons like Marilyn Monroe was considered ideal. The sixties saw the rise of Twiggy, and suddenly everyone was trying to lose weight and perfect that “mod” eyeliner look. In the ’80s Brooke Shields made women want to look like an attractive “girl next door” with her famous Calvin Klein ad. Kate Moss became the symbol of the ’90s with her “heroin chic” look and an unhealthy skinny physique. The new millennia saw the rise of a healthier, but nonetheless tall and thin ideal for a woman’s body, which is still present today.

