Nov 29, 2022
4 min read
A Simple Sales Technique You Always Ignore, But Shouldn’t!
Sales is simple…
If you’re a small business owner who’s ever tried to sell something, you’ve probably heard of the AIDA principle. It’s a sales technique that was developed by advertising pioneer Elies St. Elmo Lewis in the late 1800s.
And, while it sounds like something from Harry Potter — or at least some kind of magical…
