Motivate the Mind
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Motivate the Mind

A Simple Sales Technique You Always Ignore, But Shouldn’t!

Sales is simple…

sales are simple

If you’re a small business owner who’s ever tried to sell something, you’ve probably heard of the AIDA principle. It’s a sales technique that was developed by advertising pioneer Elies St. Elmo Lewis in the late 1800s.

And, while it sounds like something from Harry Potter — or at least some kind of magical…

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