How we’re growing a successful Partner Programme

María Utrera
Motive.co
Published in
3 min readJul 13, 2022

Over the last few years, I’ve noticed something quite interesting about how companies in today’s digital world grow. What I’ve found is that establishing strategic business partnerships is of vital importance. One way to do this is by working with partners.

Collaborating with partners is a way for businesses to share expertise, increase visibility and improve the image of both parties. These types of business relationships are based on mutual trust as well as communication, and I have to say that, without these two things, achieving success can be quite difficult.

As we grow our businesses, we encounter unforeseen events and challenges along the way. But if we’ve built strong relationships, we’ll be able to overcome these challenges thanks to the strong partnerships we’ve forged. So, how do you choose the right partners?

For Motive.co, the perfect compliment to our technology is a partner who, through their own clients, helps spread the word about our search plugin. Our partners are marketing and development agencies. Freelancers. People who share our vision of a more ethical online world where privacy is respected. People that have tried Motive’s technology, been convinced by how well it works, and want to share it with their clients.

There are different types of partnerships and different levels. At Motive, we want to establish relationships of added value for our partners. We want to accompany them along their journey and have them play a part in ours. By working like this, we’re able to give greater visibility to the collaboration and, of course, grow together.

What is a Partner Programme?

A Partner Programme is the set of collaborative actions that we offer to partners. The goal is to bring added value to the services offered around Motive Commerce Search technology. That might include things like information and exclusive benefits that our partners can use to foster a stronger, longer lasting relationship with their customers.

No two Partner Programmes are the same and we aim to offer each partner the tools they need to differentiate themselves. We do this through support, transparency, communication, innovation and even good old fun. Anything and everything that helps our partners demonstrate to their clients that they can place their trust in them.

Do the partners you choose need to be a certain size?

Size doesn’t matter when it comes to partners. As I mentioned at the beginning, teamwork and learning are the key to a successful relationship.

María Utrera, Alliances Enablement Manager, at Motive.co offices

If anything, the digital world has taught us that we shouldn’t work in silos and that multidisciplinary collaboration is important. So we can think of no better way to apply this than in the relationships with our partners. Some of the partners we’ve already begun working with include agencies like 3Dids, Visual It, 4Addictic, Numericco and Línea Gráfica, just to name a few. No matter the partner, our relationships are based on trust, collaboration, continuous learning and growth.

Motive’s Partner Programme

As I mentioned earlier, Motive is very clear about the relationships we want to establish with our partners. We’re looking for a relationship based on support, learning, growth, resolving incidents, enjoying successes and, of course, sharing good times along the way. Our goal is to welcome our partners with a friendly smile because, from that moment on, we’ll be facing day-to-day events as a team.

Believe me when I say that at Motive, we’ve plenty of work ahead of us as we keep improving our product and solve new needs that arise on a daily basis. This spirit of improvement and innovation fills us with pride and confidence when we see that all the requests from our partners are solved in a matter of weeks.

And of course, I can’t finish this article without inviting you to collaborate with Motive, to walk this exciting path together and establish a relationship based on trust, understanding, transparency and joy. All this around a Plug & Play search solution that respects the privacy of your customers.

So, what are you waiting for? Get in contact and we’ll be happy to explain our Partner Programme in detail. Welcome to Motive Commerce Search!

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