Mountside Ventures
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Mountside Ventures

Sifted, the voice for European tech — raises £4m


What we love about Sifted:

One of our key goals when launching Mountside Ventures was to support the European ecosystem on its journey towards catching (and ultimately overtaking) the US in years to come. That’s why we’re not only optimising the fundraising process for the very best companies — but also running initiatives to demystify the LP / GP landscape. Together, these pillars aim to increase the flow of capital into European startups and promote Europe’s tech ecosystem.

Sifted, therefore, was a perfect fit — they saw a gap in this fragmented market to become the reference media and trusted voice for Europe’s startup economy, and to help support the emergence of a new generation of founders.

Mountside <> Sifted

We partnered on Sifted’s raise to support Caspar and John in completing their funding round, including helping them to formulate a robust financial model that reflects current traction (readership, ads, corporate sponsors etc.) and also builds in future growth — developing the paid membership model as well as adjacent revenue streams — that they’ll be focusing on with the new raise.

This was one of the more complex forecasting exercises — with emphasis on key assumptions to help model out their future vision (across the plethora of potential channels), and it was important to not only illustrate their ambitious growth but also prove that they are defensible and realistic. We’re huge believers in their vision — through an in-depth analysis of their market size, it’s difficult not to be.

Fundraising is a great chance to take a step back and reflect — often a rarity for most founders. Sifted’s strategy has developed considerably over the last 6 months, and by going through this process it’s clear they understand who they were (at launch), what they are now (today), and what the brand will be in the future.

“Like everyone else in European tech, Sifted is our go-to publication for the latest news and insights. We’re delighted the team has found an investor who shares their passion for the vision, and excited about what’s to come from our favourite media organisation.”

Jonathan Hollis, Managing Partner, Mountside Ventures

“We really enjoyed working with the Mountside team, leveraging their experience to support us in preparing for and completing our funding round. We’re now laser-focused on growing the Sifted team and becoming the definitive media brand for Europe’s startup ecosystem.”

Caspar Woolley, Co-founder, Sifted

What’s next?

Sifted are hiring across the board to double their team in size — check out their open roles here!

We’re thrilled to see what the next stage of their growth journey will bring, and the impact they will have in creating positive change in the European startup ecosystem. If you’ve been living under a rock and are not already signed up to (all five of) their newsletters, see here. Even better, for access to their exclusive events and content, join as a member here!

If you’re a founder as ambitious as this team, we’d love to hear from you— submit details of your company here. We aim to respond to everyone within 48 hours!



Mountside Ventures are on a mission to optimise the fundraising process between European startups and investors.

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