Mountside Ventures
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Mountside Ventures

Stitched raises £750k — the biggest innovation for windows since Microsoft


The historically confusing process

The process of purchasing and fitting curtains and blinds hasn’t changed much since the Egyptians invented them in 3000 BC. There are two options; the local DIY store with a mass-produced ‘off the roll’ product; or; from a speciality store with a high mark-up and tedious process that today’s generation of potential buyers finds frustrating and cumbersome.

Enter, Stitched; the tech company offering a high-end digital-first approach to home improvement with a mission to save the industry from curtain death.

What makes Stitched unique?

MV <> Stitched

We began working with Stitched early on as we are always on the lookout for innovative and passionate founders with a mission of digitising antiquated industries, and to see Stitched skyrocket over the past 12 months has been humbling to watch. Elly and the team are not only passionate about what they do but are experts in this field and we’re excited to continue supporting them as they deploy this funding and prepare for their Series A.

Jon Steinberg, Partner, Mountside Ventures

Investors only have to look as far as companies such as Piglet to see the VC and consumer migration towards personalised products at a competitive price.

— — —

Stitched closed their pre-A round, of £750,000 led by FSE alongside high-net-worth business angels, and will be gearing up for their A round early next year.

The structure Mountside Ventures gave Stitched allowed us to streamline our efforts. Mountside were always on hand from the beginning, until our close, across the various stages of fundraising from financial modeling, deck support, investor introductions, negotiations, and supporting us through due diligence questions.

Elinor Pitt, CEO & Founder, Stitched

We were impressed by Elinor and the team’s sector experience and their excellent track record of growth. Stitched has digitised the entire value chain of ordering curtains and this is very much in line with developments in the home furnishing and décor sectors. We are delighted to be able to invest in this funding round. We look forward to working with Elinor and the Stitched team to ensure they reach their goals for growth.

Paul Lyristis, Investment Manager, FSE



Mountside Ventures are on a mission to optimise the fundraising process between European startups and investors.

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