Branding in the Age of AI
Movable Ink Think Summit 2023
Think Summit is an annual event hosted by Movable Ink focused on providing practical advice, strategy, and inspiration to loyalty, CRM, and digital marketers. Hosted in New York City, the event attracts attendees from all industries representing some of the world’s most innovative brands.
Marketer & Machine
The integration of human intelligence with the power of machines has opened up new horizons, presenting endless possibilities for the future. As a core theme of this year’s Think Summit, speakers covered various topics embracing the rapidly evolving landscape of technology.
With over 1000 attendees, 50+ speakers, and multiple content tracks hosted in New York City and London, our 2023 global Think Summit events have been the most successful to date; driving brand engagement while showcasing product innovation, advances in AI technology, and connecting leading marketers across all industries.
‘Technological change has always created both excitement and unease.
AI will be a force multiplier for every marketing team:
It will boost our creativity; deepen our insights; and increase our productivity.
We’ll discover profound new ways to delight our customers and that… is at the heart of human-centered marketing.’ — Vivek Sharma, CEO & Founder, Movable Ink
Embracing a man and machine approach, all creative for this year’s event was produced by collaborating with technology.
We started by implementing our local instance of AI utilizing models to produce a series of branded imagery the design team could integrate into promotional materials and digital assets such as intro sequences, video bumpers, graphic loops, and even a custom event soundtrack generated by juxtaposing generative AI & sound mixing technology.
Human-Centered Marketing Powered By AI
Movable Ink Da Vinci’s human-centered approach to AI prioritizes the customer over the campaign. The AI aligns the right content to the right customer at the right time, creating the optimal experience without compromising revenue.
“We were over-messaging with multiple blasts a day without knowing how to extract ourselves from that pattern. But the Da Vinci solution is that missing piece for us — being able to maximize the relevancy of content to an individual subscriber.” — Sarah Rasmusen, EVP and Chief Innovation Officer, Lands’ End
Learn more about Movable Ink’s human-centered marketing powered by AI
Brand & Marketing Teams:
Lindie Gerber, Executive Creative Director
Zachary Timbers, Animator
Michelle Nakad, Brand Lead
Leah Gribko, Brand Designer
Beth Post, Snr Production Designer
Tyler Shaul, Video Production Specialist
Alison Lindland, Chief Marketing Officer
Ally Federbush, VP Corporate Comms
Alexandra May, Associate Director of Corporate Comms
Arielle Hornedo, Director of Audience Engagement
August Hochstein-Morran, Events Marketing Coordinator
Bailee Penski, Content Marketing Coordinator
Dan Westmoreland, Senior Director of Demand Generation
Dana Chan, Content Marketing Coordinator
Hannah Cave, Manager of International Marketing
Kelly Miller, ABM and Community Manager
Kirsty Fraser, Senior Director of International Marketing
Kristina Rivera, Events Marketing Manager
Mel McCoy, Senior Content Marketing Manager
Neil Gollogly, Digital Marketing Manager of Campaigns
Philippa Warren, Associate Director of Lifecycle Marketing
Sophie Amato, Email Marketing Manager
Sarah Davis, Events Marketing Manager
Vivian Cho-Jean, Senior Manager of Event Marketing
The Power of Automation and AI
Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow, and achieve the optimal customer experience. Headquartered in New York City with over 500 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
