The Making of Think Summit 2022
Think Summit is an annual event hosted by Movable Ink focused on providing practical advice, strategy, and inspiration to loyalty, CRM, and digital marketers. Hosted in New York City, the event attracts attendees from all industries representing some of the world’s most innovative brands.
In-person. And much (MUCH) bigger.
After almost three years of virtual events, Think Summit is back and bigger than ever.
With over 500 attendees, 40+ speakers, and multiple content tracks hosted over 2 days in New York City, our 2022 Think Summit has been the most successful event to date; driving brand engagement while showcasing product innovation and connecting leading marketers across all industries.
An in-depth look behind the scenes unveils the cumulative herculean effort from events, marketing, production, and brand teams spread across the globe to orchestrate our first in-person event since the start of the pandemic in 2020.
The Brand
In preparation for our largest in-person event to date, our primary objective for the Think Summit 2022 brand identity was to remain true to our newly-evolved Movable Ink brand while encompassing the evocative, yet approachable nature of technology, magic, and innovation resulting in the development of an event brand kit that would act as a versatile and diverse visual system.
The venue plays a big part in the development of the visual language, and as we had selected The Glasshouses, NYC to be our venue, it offered plenty of branding opportunities we weren’t previously afforded at past venues. Some of these include a massive 20 foot stage design, fully customizable in-house lighting system, vast event space with skyline views of New York city and the Hudson River, to name but a few.
The Big Reveal
Historically every Think Summit event includes the announcement of Movable Ink’s greatest technological advancements while celebrating the partner eco-system and reviewing client use cases. This year was no different.
Introducing, Human-Centered Marketing.
“Imagine a world where you don’t have to guess what’s on the mind of your customer.
Where you go beyond understanding what they’ve done to anticipating what they need; and use these insights to tailor an experience that feels timely, personal, and useful.
Then, scaling this personal touch to the millions of people you communicate with.”
Meet, Da Vinci. A Marketing AI that helps you form deeper relationships that last a lifetime.
Da Vinci combines the power of artificial intelligence with the impact of creative expression.
Learn more about Movable Ink Da Vinci
The Da Vinci brand is the combination of math & magic. It is a visual representation of the inner-workings behind the AI product, namely, hyperbolic geometry while remaining true to the Movable Ink master brand in its color usage and approachable typography.
That’s a wrap
“I can’t rave enough about the great partnership we have between our teams; looking forward to doing much more together” — Alan Yeoh, Walmart
With an overall event experience score of 4.9/5, this year’s Think Summit has proven to be our most successful to date.
About Movable Ink
The world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Movable Ink is one of the fastest-growing SaaS companies in the U.S. and has been recognized by Inc. Magazine’s “Best Workplaces” (2021, 2020, & 2019) and Built In NYC’s “Best Places to Work” (2021, 2020, 2019, & 2018), as well as Inc. 5000, Crain’s Fast 50, and Deloitte’s Technology Fast 500. Headquartered in New York City, Movable Ink and its more than 400 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan. Movable Ink activates any data into personalized content in any customer engagement and is a powerful extension to the technologies that marketers use today. The platform easily connects to all relevant data — no matter where it lives — updates based upon a recipient’s most recent interactions, and is auto-generated by the platform.
