Rick WilliamsWhen JTBD Is Your Ace in the HoleForget focusing on your product’s slick features or the marketing buzzwords for a moment. The Jobs To Be Done (JTBD) framework shines a…Feb 14Feb 14
Matt LawMake time for making. How to take back control of your diaryYou have many good intentions at the start of the day, but before you know it, one request comes on top of another and you have a day full…Jan 18, 2021Jan 18, 2021
Matt LawParadigm shift: augmented reality?They say that fish cannot see the water. And it is the same with us, within every area of our lives, there is a dominant model of thinking,Jan 16, 2020Jan 16, 2020
Matt LawEverything is impossible before someone does itDuring the 1930s, there was a frenzy for mountain climbing in Europe, driven by some advances in technology, and a modernist zeal…Jan 7, 20201Jan 7, 20201